The Rubik’s Cube

We chose the Rubik’s Cube as a metaphor because of its combination of colours, invoking images of individuals and a collective, chaos and order.

Each square represents anindividual with a particular identity, a particular colour, that can stand alone or grouped with other squares of the same colour. The geometric mechanism of the cube represents the possibilities we have to act in society. The game in which the aim is to segregate all colours in separate faces of the cube, represents the rules of society and the need for order to reduce the chaos formed by all colours when spread out.

The vision of Diversity Crew is to revert the rules of the Rubik’s Cube game: to shift the paradigm from wanting the segregation of colours to the total acceptance of its diversity. In our cube, the aim of the game is to have a maximum amount of colours harmoniously distributed between all faces of the cube, as a symbol of our aspiration to achieve equality in diversity.